Two people, one woman and one man with glasses, are examining and discussing various Korean brass hardware pieces on a wooden table. The background shows shelves with boxes and plastic bags filled with more hardware items.

Left: Gabee. Right: Young-Il, her father and mentor.

Blank white textured fabric background

Hi, I’m Gabee.

I’m the founder of Greego, and this is a short note to share how Greego began, and why it matters to me, and the hands behind it.

I grew up between Korea and the United States, and that experience shaped how I see culture, identity, and value. It taught me that some of the most meaningful work is often the least visible, not because it lacks quality, but because it was never built for attention.

With an educational and professional background in architecture, I’ve always been interested in how spaces reflect people’s lifestyle and values, and how people live with objects. How materials carry memory. How daily touch creates attachment. That way of seeing led me to keep deepening my appreciation and curiosity for architecture, and later, to a deeper question:

how can my work reflect not only design and function, but origin, intention, and pride?

Greego began with a story my father told me about some groups of artisans. Korean brass artisans whose hands carry decades of knowledge, passed down through families and workshops. Their work is exceptional, precise, and deeply considered. Yet much of it has remained within Korea, not by choice, but because these workshops were never part of a digital-first world. While the internet reshaped how work is found, shared, and valued, their focus remained where it always had been: at the bench, in the making.

This is not a story of a craft fading into the history. It is a story of craftsmanship that deserves a life beyond its place of origin.

Greego exists to bring this work into global view, to connect these artisans with spaces and people who value material honesty, skill, and story. It is about recognition, continuity, and pride, and about giving this work the visibility it has long deserved.

Text that says 'Warmly, Gabee Cho' and its Korean translation below.

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